Ivey Publishing
Spin Master Toys: Going Public-the IPO Process
Product Number:
9B16N052
Publication Date:
09/19/2016
Revised Date:
03/05/2018
Length:
16 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Spin Master, a children’s toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options with regard to some core issues: What was the right positioning for Spin Master with potential investors? What was the right approach to valuing the business? How did that approach translate into enterprise value, equity value, and share price for the IPO?
Learning Objective:
The case can be used in both degree and executive education programs in entrepreneurship, finance, strategy and marketing courses with the following objectives:
  • Demonstrate the IPO process through its various phases
  • Analyze the motivations and objectives behind pursuing an IPO
  • Tackle decisions related to IPO and take individual stances on positioning and valuation
  • Evaluate positioning with investors
  • Assess valuation and appropriate value methodologies
    Issues:
    Disciplines:
    Finance,  Entrepreneurship
    Industries:
    Retail Trade
    Setting:
    Canada; United States, Medium, 2015
    Intended Audience:
    MBA/Postgraduate
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Supplements: 7B16N052 (69 KB)
    Translations: French (18 pages) , Portuguese (17 pages)
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