Ivey Publishing
Vendedy: The World's Street Markets in Your Pocket
Product Number:
9B16M135
Publication Date:
08/25/2016
Revised Date:
08/25/2016
Length:
12 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Vendedy was the world’s first mobile network connecting global travellers to local street markets. Inspired by the emergence of the sharing economy, Vendedy’s founder and chief executive officer had always been passionate about uniting social and economic empowerment with entrepreneurial development. A complex platform linking street vendors in some of the world’s poorest countries to travellers seeking authentic tourism experiences and souvenirs, Vendedy’s founder faced numerous challenges. Where should the venture’s focus be? How quickly should she try to roll out the platform, and across how many countries? How was she going to recruit a full-time team for Vendedy? Could the company succeed in transforming how global travellers accessed the products and stories of street vendors around the world?
Learning Objective:
Using the case, students will learn about the following concepts:
  • The specific challenges of entrepreneurship in bottom of the pyramid markets
  • The importance of social entrepreneurship in emerging markets
  • Managing and leading a digital start-up
  • Business model transformation from an entrepreneurial perspective
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Other Services
Setting:
United States, Small, 2014-15
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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