Ivey Publishing
The Case Project Guide: How to Write a Great Business Case as a Class Project
Product Number:
IM1051
Publication Date:
07/14/2016
Length:
49 pages (49 pages of text)
Product Type:
Book
Source:
Richard Ivey School of Business Foundation
Writing a business case as a class project is an effective way to help students integrate theory and practice, build a tolerance for ambiguity, develop critical thinking skills, and improve their writing ability. However, implementing a case writing project in the classroom can be both difficult and time-consuming. The Case Project Guide is designed to make this process easier. This field-tested guide walks students (alone or in groups) through the entire case writing process, including how to structure a case, collect data, define key problems and concepts, write a teaching note, and get a case published. Detailed specifications are included for structured assignments so instructors (even those with no case writing experience themselves) can quickly and easily integrate a case writing project into any traditional or online class (or independent study initiative).

Learning Objectives: This guide is suitable for use in executive education, senior undergraduate, MBA, and other graduate-level business programs in any course, including marketing, organizational behavior, human resources, strategic management, operations, finance, information systems, leadership, etc.
  • Improve creative thinking, critical thinking, information literacy, inquiry and analysis, integrative learning, problem solving, reading, and written communication
  • Gain experience with real businesses
  • Gauge and/or demonstrate aptitude for scholarly work
Issues:
Disciplines:
General Management/Strategy
Price:
$12.75 CAD / $12.75 USD Printed Copy
$11.25 CAD / $11.25 USD Permissions
$11.25 CAD / $11.25 USD Digital Download

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