CivicAction (A): Launching a Multi-stakeholder Initiative
(7 pages of text)
Although much had been accomplished since the members of the Commercial Building Energy Initiative Leadership Council first met in September 2009, the co-chairs were concerned about the local landlords’ reluctance to engage in a public race to reduce energy consumption in their respective buildings. As one of three environmental initiatives launched out of CivicAction’s Greening Greater Toronto initiative, reducing the energy consumption in commercial office buildings in the Greater Toronto Area was a project that would certainly require the landlords’ support and commitment. Use with supplements CivicAction (B): The Target 9B16C019
and CivicAction (C): The Awards 9B16C020
The case can be used in undergraduate, graduate, and executive education courses. The objectives of the case are threefold:
- To understand both the positive and negative aspects of collaborative business models to execute on strategy.
- To learn about what it takes to make collaborative business models work.
- To understand what it takes to lead (competencies, character, commitment) without formal authority.
Canada, Small, 2015
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