Ivey Publishing

Product Details

Wichita County Health Center: Strategic Planning
Product Number:
Publication Date:
Revised Date:
13 pages (4 pages of text)
Product Type:
Case (Field)
In 2015, the new chief executive officer of Wichita County Health Center (WCHC) was evaluating his organization’s strengths and weaknesses in light of a changing environment for health-care delivery in rural Kansas. WCHC faced three key issues: whether to sign a service agreement with Colorado-based Centura Health; whether to hire additional full-time nursing staff instead of paying high fees to an external staffing company; and identifying opportunities to grow its patient base. To assist with these three decisions, WCHC needed to conduct a strategic planning process using the strengths, weaknesses, opportunities, and threats (SWOT) framework. For the related technical note, please see product no. 9B16M076.
Learning Objective:
This case is suitable for discussing strategic planning in health-care management or general management courses. It can also be used in introductory courses in strategy or leadership. After completion of the case, students should be able to
  • conduct a SWOT analysis;
  • conduct systematic strategic planning by matching strengths to opportunities and weaknesses to threats; and
  • describe the benefits of scenario planning.
    • Issues:
      General Management/Strategy
      Health Care Services
      United States, Small, 2015
      Intended Audience:
      $5.30 CAD / $5.00 USD Printed Copy
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      $4.50 CAD / $4.25 USD Digital Download
      Associated Materials
      Use With: 9B16M076 (7 pages)
      Translations: Simplified Chinese (7 pages)
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