Cameron Auto Parts: Early Internationalization (Simplified Chinese)
(7 pages of text)
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A sequel to this case is available, titled Cameron Auto Parts (B), 9B16M044
When taught back-to-back, the Cameron (A) and (B) cases permit a discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.
United States; United Kingdom, Medium, 2013
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