Ivey Publishing

Product Details

Didi Kuaidi
Product Number:
9B16M060
Publication Date:
04/11/2016
Revised Date:
04/12/2016
Length:
8 pages (6 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
In 2015, Didi and Kuaidi, the two leading players in China’s Internet-based ride-hailing industry, merged to form Didi Kuaidi. The combined firm represented one of the world’s largest Internet- and smartphone-based transport service companies, valued at about $6 billion. In its home market of China, Didi Kuaidi left its biggest competitor, Uber, a distant second. Meanwhile, Didi Kuaidi actively pursued global growth. For example, it invested in and partnered with Lyft, Uber’s major competitor in the United States. However, the business and policy environment of the Internet transport service market was constantly evolving. The merged Didi Kuaidi needed to carefully create a portfolio of strategies to sustainably compete in both local and global markets.

Can be used in conjunction with 9B16M059.
Learning Objective:
This case is suitable for use in undergraduate, MBA, and EMBA courses in strategic management, international business, entrepreneurship, or information systems. After completion of the case, students will be able to:
  • Identify the strategy and needs of Didi Kuaidi.
  • Understand the highly global nature of today’s digital businesses.
  • Discuss mergers and acquisitions as a strategic tool for Internet businesses.
  • Explore post-merger strategies and practices.
    Issues:
    Disciplines:
    General Management/Strategy,  Entrepreneurship,  International
    Industries:
    Information, Media & Telecommunications
    Setting:
    China, Large, 2016
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Translations: Simplified Chinese (8 pages)
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