Urban Plus Infrabuild: Making Choices for the Future
(9 pages of text)
Urban Plus Infrabuild Pvt. Ltd. was a real estate brokerage company started in 2009 in Gurgaon, India, by a young MBA professional. In February 2010, he was considering the various issues he was faced with in day-to-day business activities. The company provided both resale and new bookings services, with a focus on the residential sector. The resale business was needed for immediate and substantial cash inflows to sustain the company’s growth. The new bookings business was also crucial to capture more market share and achieve aggressive growth. However, confronted with multiple hurdles, the company had slow business growth in its initial year. It appeared that handling both types of businesses was becoming a challenge. A recent incident involving one employee’s unethical behaviour in a resale transaction had forced the company to carefully consider its strategic plan. What strategy would the company need to compete in its sector and achieve its long term goals?
This case is ideal for a course on strategic management at the senior undergraduate or graduate level. After completion of the case, the students will be able to:
- Discuss what a strategic plan consists of.
- Explain the concept of strategic positioning.
- Discuss the importance of choice and focus in strategy.
- Understand the use of strategy in the context of India’s real estate industry.
- Assess the unique aspects of India’s real estate brokerage industry.
Real Estate and Rental and Leasing
India, Small, 2010
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