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Ivey Publishing
Cameron Auto Parts: Early Internationalization
Product Number:
9B16M043
Publication Date:
03/24/2016
Revised Date:
01/05/2017
Length:
9 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts (B), 9B16M044.
Learning Objective:
When taught back-to-back, the Cameron (A) and (B) cases permit a comprehensive discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Manufacturing
Setting:
United States; United Kingdom; European Union, Medium, 2013
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B16M044 (8 pages)
Supplements: 9B16MC044 (8 pages)
Translations: Simplified Chinese (9 pages)
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