Product Details
Cameron Auto Parts: Early Internationalization
Product Number:
9B16M043
Publication Date:
03/24/2016
Revised Date:
01/05/2017
Length:
9
pages
(7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporting,
9B16M044.
Learning Objective:
When taught back-to-back, the Cameron Auto Parts cases permit a comprehensive discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.
Issues:
Disciplines:
General Management/Strategy,
Entrepreneurship,
International
Industries:
Manufacturing
Setting:
United States; United Kingdom; European Union, Medium, 2013
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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