FotoNation: Leveraging International Knowledge Connectivity
(6 pages of text)
Case (Pub Mat)
In 2014, FotoNation, an international venture previously located in Ireland, produced innovative solutions for digital photography from its headquarters in California. At the core of FotoNation’s technology were its proprietary algorithms, which were embedded in software and used in over 2 billion digital devices such as the cameras in smartphones. The company placed an emphasis on research, and it had its research and development units in Romania, Ireland, and the Western United States. However, after being acquired by Tessera Technologies in 2008, FotoNation had to relocate its top management team from Ireland to the headquarters of Tessera Technologies in the United States. FotoNation’s management had some difficult decisions to make in light of the acquisition. How would a research-based product fit into the grand scheme of Tessera Technologies? How would FotoNation compete with larger industrial players, while coping with the relocation of its top-tier staff?
This case is suitable for undergraduate and graduate courses on global strategy, international business, or entrepreneurship. After completion of the case, students should be able to:
- Discuss the issues that an international new venture faces in building a competitive advantage in a knowledge-intensive industry.
- Understand how an international new venture can continue with research and knowledge creation after acquisition.
- Explore possible options for FotoNation to compete with incumbents and new entrants in an embedded computer vision industry.
- Consider how human mobility and global knowledge networks can facilitate brain circulation.
, global knowledge networks
, facial recognition
, consumer electronics
, intellectual property
, photo correction
Professional, Scientific, and Technical Services
Ireland;Romania;United States, Medium, 2008, 2014
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