Ivey Publishing

Product Details

Rivest Farms: Farming Approaches and the Four Ps
Product Number:
Publication Date:
Revised Date:
13 pages (9 pages of text)
Product Type:
Case (Field)
Having previously raised pigs on his farm with unsuccessful results, a Canadian farmer has always dreamed of reintroducing pigs to his cash crop farm. The decision is particularly difficult, as he must consider not only the financial viability of his options, but also the environmental costs, benefits, and the welfare of the animals and workers — collectively referred to as the Four Ps (profits, planet, people, and pigs). Although the market for organic meat remains comparatively limited, it is a growing segment, and one that the farmer wants to tap into to maximize a first-mover advantage. However, the transition poses many risks as well. Will he be able to achieve his dream of re-introducing pigs to his family farm? Or will the attempt to transition to organic pork bury his currently profitable cash crop business?
Learning Objective:
Upon completion of the case, students should be able to:
  • Understand the pros and cons of organic versus conventional pig farming.
  • Analyze, synthesize, and evaluate four options taking the Four Ps into account.
  • Construct a recommendation that balances the Four Ps.
  • Develop personal awareness of their own values related to the Four Ps.
Entrepreneurship,  General Management/Strategy
Agriculture, Forestry, Fishing and Hunting
Canada, Small, 2015
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (12 pages)
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