Ivey Publishing

Product Details

YG Entertainment: Inside the Korean Pop Music Factory (A)
Product Number:
9B16M009
Publication Date:
02/04/2016
Revised Date:
03/24/2016
Length:
18 pages (10 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
YG Entertainment (YG) is the second largest entertainment company in the South Korean pop music (K-pop) industry, and has experienced rapid growth while maintaining a profit margin of over two times the average profitability of top U.S. record labels. The case examines how YG and other K-pop entertainment companies have developed a unique system to produce a competitive advantage in an industry that typically experiences high failure rates and substantial uncertainty regarding the success of artists. The, founder and chairman of YG, must decide the company's next steps for growth, and whether Japan, China, or the United States will be the most promising for YG's future success. The song Gangnam Style was created by YG artist PSY. Also see case supplement 9B16M010.
Learning Objective:
There are two main objectives of the case:
  • To guide students through YG’s innovative business model in an industry characterized by significant demand uncertainty and high rates of failure. Students will analyze and understand whether or not the model offers a stable competitive advantage, and how it effectively reduces uncertainty and failure in the music production business.
  • To discuss how successful international expansion occurs in cultural industries such as pop music.
    Issues:
    Disciplines:
    General Management/Strategy,  International
    Industries:
    Arts, Entertainment, Sports and Recreation
    Setting:
    Korea, Medium, 2015
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Supplements: 9B16M010 (10 pages)
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