Joyus - Building an Organizational Structure for Scale
(6 pages of text)
Joyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to structure the organization from a human resources perspective, by evaluating the organizational needs and determining the right mix of skills, abilities and personalities required for success.
This case is designed for undergraduate and master’s-level business classes in entrepreneurship but may also be useful in general business programs and in course modules dealing with new venture creation, an introduction to entrepreneurship, start-ups, e-commerce and media, and strategy. The three primary objectives of this case are to teach students about:
- Building the right team to match an organizational vision and strategy.
- Working with strong personalities in entrepreneurial leadership situations.
- Building organizational value systems and their importance within an organizational structure.
Information, Media & Telecommunications
United States, Small, 2015
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