Hungry Hogs: The Hot Dogs from India
(8 pages of text)
In 2009, a former engineering student set out with some like-minded friends to create a unique fast food service in Bangalore. Hungry Hogs Private Limited adapted a classic western favourite — hot dogs — to the local palate. The company went on to experience substantial success with revenues in excess of INR 7 million in 2013. The founding partner who set the business in motion must decide between expanding his successful business through franchising options or through the continued establishment of company-owned stores. He is concerned about maintaining the integrity of his products, keeping control over his business and maintaining the brand's favourable image.
This case is ideal for use in courses on entrepreneurship, strategy, market entry, start-ups and business operation in emerging markets. The case provides a simulation of the emerging Indian fast food market and the competitive dynamics of the Indian business environment.
After discussion of the case, students should be able to:
- Understand the challenges of start-ups as well as their strategies of low cost and differentiation.
- Evaluate the business' profitability and the business model for Hungry Hogs Private Limited's future expansion plans.
- Understand the various aspects of organization and expansion as well as their interrelationship in the context of a small business.
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