Ivey Publishing
Hungry Hogs: The Hot Dogs from India
Product Number:
9B15M086
Publication Date:
09/22/2015
Revised Date:
11/04/2015 (Format Change)
Length:
12 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In 2009, a former engineering student set out with some like-minded friends to create a unique fast food service in Bangalore. Hungry Hogs Private Limited adapted a classic western favourite — hot dogs — to the local palate. The company went on to experience substantial success with revenues in excess of INR 7 million in 2013. The founding partner who set the business in motion must decide between expanding his successful business through franchising options or through the continued establishment of company-owned stores. He is concerned about maintaining the integrity of his products, keeping control over his business and maintaining the brand's favourable image.
Learning Objective:
This case is ideal for use in courses on entrepreneurship, strategy, market entry, start-ups and business operation in emerging markets. The case provides a simulation of the emerging Indian fast food market and the competitive dynamics of the Indian business environment. After discussion of the case, students should be able to:
  • Understand the challenges of start-ups as well as their strategies of low cost and differentiation.
  • Evaluate the business' profitability and the business model for Hungry Hogs Private Limited's future expansion plans.
  • Understand the various aspects of organization and expansion as well as their interrelationship in the context of a small business.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Accommodation & Food Services
Setting:
Small, 2014
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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