Ivey Publishing
TSL Jewellery: An Innovator Across Generations (Simplified Chinese Version)
Product Number:
9B15MC017
Publication Date:
07/17/2015
Revised Date:
02/24/2015
Length:
13 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey/CUHK
Following a leadership crisis, the chairman of Tse Sui Luen Jewellery (TSL) had revitalized the company and now wondered which initiatives TSL should tackle next. An event showcasing TSL’s newest designs had been the latest push in her campaign to renew the family business, which was renowned for its entrepreneurial and innovative spirit. With the upcoming year promising to be a busy one, the chairman and her management team must plan and implement new strategies to capture opportunities while maintaining TSL’s core values and capitalizing on its revitalized brand.
Learning Objective:
The case focuses on brand building and the turnaround of a family business. It can be used to teach students about:
  • Family dynamics in a trans-generational family business, and the introduction of non-family professionals to a family business.
  • How revitalizing a brand can transform a business.
  • Understanding leadership challenges when a family business continues to expand.
This case is relevant to graduate-level courses in entrepreneurship, family business, leadership, marketing and general management.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Setting:
China, Large, 2013
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B15M017 (13 pages)
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