Ivey Publishing
EcoWash: A Business Opportunity Worth Pursuing?
Product Number:
Publication Date:
Revised Date:
10/21/2015 (Format Change)
4 pages (4 pages of text)
Product Type:
Case (Field)
EcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed before a final decision can be made.
Learning Objective:
This case is designed to introduce the lean start-up methodology. By the end of the case, students should be able to:
  • Understand the core principles of the lean start-up methodology and use them to analyze the potential of a given business opportunity.
  • Depict and analyze the key assumptions of an organization's business model using a lean canvas.
  • Create a customer interview guide to validate the assumptions in an organization's business model.
  • Devise meaningful metrics that can be used to track the organization's efforts as it strives to reach its goals.
General Management/Strategy,  Entrepreneurship
Other Services
United States, Small, 2012
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (4 pages)
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