EcoWash: A Business Opportunity Worth Pursuing?
(4 pages of text)
EcoWash is an all-in-one system that can be used to clean the interior and exterior of a vehicle in an environmentally friendly manner. A soon-to-be business school graduate has been approached by the inventor of EcoWash to embark on a partnership and to market the product. The opportunity looks promising, but a careful examination of the product and the market place — specifically through the lens of the lean start-up methodology — is needed before a final decision can be made.
This case is designed to introduce the lean start-up methodology. By the end of the case, students should be able to:
- Understand the core principles of the lean start-up methodology and use them to analyze the potential of a given business opportunity.
- Depict and analyze the key assumptions of an organization's business model using a lean canvas.
- Create a customer interview guide to validate the assumptions in an organization's business model.
- Devise meaningful metrics that can be used to track the organization's efforts as it strives to reach its goals.
United States, Small, 2012
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