Ivey Publishing
Coral Divers Resort
Product Number:
9B08M041
Publication Date:
04/18/2008
Revised Date:
11/19/2014
Length:
19 pages (13 pages of text)
Product Type:
Case
Source:
Ivey
The owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. These options are not easily combined, nor are they subtle. The case is intended to provide a work-out on the relationship between strategy, organization and performance, and how changes in strategy will dramatically affect the organization. The case also highlights the importance of understanding demographic changes as part of an environmental analysis. (A nine-minute video can be purchased with this case, video 7B08M041.)
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Other Services
Setting:
Bahamas, Small, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 7B08M041 (9 min)
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