Ivey Publishing

Product Details

Should Natco Explore the Out-Licensing Opportunity?
Product Number:
9B15M072
Publication Date:
07/20/2015
Revised Date:
07/20/2015
Length:
12 pages (8 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
New medicine launches in India had come down by nearly 80 per cent during the last six years. The risks associated with new-drug development were high, and for that reason, companies were considering buying the potential molecules in the early stages of development at comparatively cheaper rates. Apart from cutting costs, out-licensing provided opportunities for domestic players to enter into collaborations with global players. Now, with out-licensing gaining popularity in the global pharmaceutical markets, one of the fastest growing pharmaceutical companies in India wondered whether out-licensing could be its next big Indian opportunity.
Learning Objective:
The case is designed for use in an MBA-level management course in a segment on strategic decision-making, analysis of potential business opportunities and diversification. It can also be used in a course on strategic management in the pharmaceutical industry. The teaching objectives of the case are to educate students about the rapidly changing dynamics of the pharmaceutical industry. The case provides a snapshot of the different factors affecting pharmaceutical companies in India and of the different options (such as out-licensing) for future growth and expansion. The case also provides students with an understanding of how macro- and micro-level business environment factors influence strategic decision-making and business conduct.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, Large, 2014
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (12 pages)
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