Apollo Tyres India: Sustaining an Organic Growth
(6 pages of text)
Case (Pub Mat)
The chairman of one of India’s leading tire manufacturers must devise a strategy to maintain his company’s significant position in the tire industry. To date, the company has generated most of its revenues from sales in India, and it has become a leading player in the Indian commercial vehicle segment. With an overall slowdown in the manufacturing sector, the commercial vehicle segment has been hard-hit. The passenger car segment, however, is expected to grow. The manufacturer must find a way to effectively align its tire sales network and decide which segment to focus on.
This case is suitable for use in marketing management or marketing strategy classes. It provides students with an opportunity to:
- Identify segments in a market and capitalize on the differences that exist in the consumer decision-making processes in each segment.
- Emphasize the significance of being contextually relevant to the most profitable segment and differentiate the home brand from its competitors in a competitive market.
- Recognize the varying degrees of symmetry between the buyers and the seller and determine some relevant long- and short-term strategies.
India, Large, 2014
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