Ivey Publishing

Product Details

Apollo Tyres India: Sustaining an Organic Growth
Product Number:
9B15M070
Publication Date:
07/09/2015
Revised Date:
07/09/2015
Length:
13 pages (6 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
The chairman of one of India’s leading tire manufacturers must devise a strategy to maintain his company’s significant position in the tire industry. To date, the company has generated most of its revenues from sales in India, and it has become a leading player in the Indian commercial vehicle segment. With an overall slowdown in the manufacturing sector, the commercial vehicle segment has been hard-hit. The passenger car segment, however, is expected to grow. The manufacturer must find a way to effectively align its tire sales network and decide which segment to focus on.
Learning Objective:
This case is suitable for use in marketing management or marketing strategy classes. It provides students with an opportunity to:
  • Identify segments in a market and capitalize on the differences that exist in the consumer decision-making processes in each segment.
  • Emphasize the significance of being contextually relevant to the most profitable segment and differentiate the home brand from its competitors in a competitive market.
  • Recognize the varying degrees of symmetry between the buyers and the seller and determine some relevant long- and short-term strategies.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, Large, 2014
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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