Ivey Publishing

Product Details

ID Fresh: The Way Forward
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Publication Date:
Revised Date:
13 pages (9 pages of text)
Product Type:
Case (Field)
As a result of teamwork and small steps taken by the four cousins and founders, who also fill the top management positions, ID Fresh has grown, in less than 10 years, from a kirana store (a small Indian neighbourhood grocery/retail shop) to a successful mid-sized ready-to-eat and ready-to-cook food company. The managing director recognizes the need to transition to a more proficient organization by recruiting highly motivated professionals to fill the management positions. In doing so, the company will need to reconcile the working style of the incoming professionals with the founders’ humble background and strong ethics and values that are based in their religious faith.
Learning Objective:
The case is designed for use in a course on strategic management or entrepreneurship in either an MBA or executive education program. Instructors can use the case to illustrate the entrepreneurial mindset and what it entails, address the challenges of growth, explain the process of professionalizing an organization that is essentially family-owned, and discuss how to manage the issues stemming from simultaneously being a co-founder and a senior executive in the company.
General Management/Strategy,  International,  Entrepreneurship
Accommodation & Food Services
India, Medium, 2005-2014
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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