Ivey Publishing

Product Details

IMAX Expansion in BRIC Economies (Revised)
Product Number:
9B15M028
Publication Date:
03/16/2015
Revised Date:
08/26/2016
Length:
14 pages (9 pages of text)
Product Type:
Case (Library)
Source:
Ivey
In 2014, IMAX is a Canadian-based company synonymous with large-format, high-quality cinematic experiences. Following four decades of innovation, the bulk of its revenue now comes from providing technology to mainstream movie studios and multiplex exhibitors. IMAX has more than 900 cinema screens in 58 countries, with nearly half of them located in North America. Its chief executive officer believes that the route to becoming a billion-dollar company involves adding 1,100 screens in growth markets outside of North America. If about 400 of the new worldwide screens are designated for Brazil, Russia, China and India—the BRIC economies—how should IMAX allocate these new screens by country and by city?
Learning Objective:
This case may be used in undergraduate or MBA courses in international business and /or strategic management.
  • To understand sources of sustained competitive advantage.
  • To determine motivations for international expansion.
  • To evaluate country investment potential.
  • To allocate investment between and within countries.
  • To address country risk.
    Issues:
    Disciplines:
    General Management/Strategy,  International
    Industries:
    Information, Media & Telecommunications
    Setting:
    Canada, Large, 2014
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Supplements: 7B15M028 (31 KB)
    Translations: Simplified Chinese (17 pages)
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