Ivey Publishing
Niagara Health System: An Innovative Communications Strategy (B)
Product Number:
9B15M023
Publication Date:
03/31/2015
Revised Date:
03/19/2015
Length:
4 pages (3 pages of text)
Product Type:
Supplement
Source:
Ivey
Supplement to 9B15M022.
Learning Objective:
This case can be used in graduate- and undergraduate-level courses covering health sector leadership, health care management, communications, crisis management, stakeholder management and strategy. The following teaching objectives form the basis for this case:
  • To develop an understanding of the various stakeholders in hospital communications and their competing values, powers and priorities.
  • To examine the issues of transparent vs. guarded communication strategies and when each should be used.
  • To experience the challenges of managing an immediate communications crisis while managing for a greater long-term strategy.
  • To identify the barriers and facilitators of a successful hospital-community partnership and relationship.
    Issues:
    Disciplines:
    General Management/Strategy
    Industries:
    Health Care Services
    Setting:
    Canada, Large, 2011
    Intended Audience:
    Undergraduate/MBA
    Price:
    $2.55 CAD / $2.55 USD Printed Copy
    $2.25 CAD / $2.25 USD Permissions
    $2.25 CAD / $2.25 USD Digital Download
    Associated Materials
    Use With: 9B15M022 (11 pages)
    You Might Also Like...

    Save In: