Niagara Health System: An Innovative Communications Strategy (B)
(3 pages of text)
This case can be used in graduate- and undergraduate-level courses covering health sector leadership, health care management, communications, crisis management, stakeholder management and strategy. The following teaching objectives form the basis for this case:
- To develop an understanding of the various stakeholders in hospital communications and their competing values, powers and priorities.
- To examine the issues of transparent vs. guarded communication strategies and when each should be used.
- To experience the challenges of managing an immediate communications crisis while managing for a greater long-term strategy.
- To identify the barriers and facilitators of a successful hospital-community partnership and relationship.
Health Care Services
Canada, Large, 2011
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