Ivey Publishing
AirAsia Faces a Major Crisis: The Loss of QZ8501
Product Number:
9B15M018
Publication Date:
02/26/2015
Revised Date:
01/27/2015
Length:
5 pages (4 pages of text)
Product Type:
Supplement
Source:
Ivey
On December 28, 2014, contact with Indonesia AirAsia flight QZ8501, carrying 162 people, was lost after it left Surabaya, Indonesia bound for Singapore. All passengers were believed dead. Until this horrific incident, AirAsia and its various affiliated airlines, which included AirAsia X and Indonesia AirAsia, along with several other airlines organized in joint ventures throughout Southeast Asia, had recorded rising profits, rapid expansion and, until this incident, a solid safety record. The company was buoyed by a savvy marketing strategy and the leadership of its flamboyant founder. He was concerned now about how this tragedy would affect AirAsia’s business in the short and long term. Should he delay or even stop some of his aggressive growth initiatives? Supplement to 9B12M013.
Learning Objective:
  • To allow for an extended discussion about the development of AirAsia X and the risks associated with fast growth.
  • To discuss public perceptions of emerging market corporations.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Transportation and Warehousing
Setting:
Malaysia; Indonesia, Large, 2014/2015
Intended Audience:
Undergraduate/MBA
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9B12M013 (22 pages)
You Might Also Like...

Save In: