NationWide Primary Healthcare Services: Evolving Business Model
(10 pages of text)
NationWide Primary Healthcare Services has launched a chain of primary healthcare clinics in India with the aim of bridging the gap between fragmented general practitioner services and highly expensive, specialist hospital care. The potential need for primary care is immense, though its delivery through organized retail is a new concept in India. The case describes the organization’s initial four years’ of operation. The clinics are not doing as well as expected. The initial business model and its subsequent refinements are discussed as the company tries to balance its core logic with its strategic choices for creating, delivering and capturing value.
The case can be used in general courses in entrepreneurship, strategy management, service marketing and in specialized courses in healthcare management and entrepreneurship. The learning objectives include the following:
- Understanding the business model as a set of concrete choices and the consequences of those choices, including choices that provide competitive advantage.
- Gaining insights into why some building blocks of a business model are working well and why some are faltering.
- Learning how pieces of a business fit together into a working whole.
- Understanding how manipulating the pieces of a business can lead to strategic alternatives within a value network.
- Illustrating how entrepreneurs’ initial decisions are based on their operating framework.
- Demonstrating how entrepreneurial processes affect the choices made.
Health Care Services
India, Medium, 2014
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