Ivey Publishing

Product Details

Intrapreneurship at Alcatel-Lucent
Product Number:
9B14M169
Publication Date:
01/13/2015
Revised Date:
01/13/2015
Length:
14 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Since 2006, Alcatel-Lucent, an international telecommunications equipment manufacturer based in Paris, France, has been conducting boot camps for its employees to provide business training and help them monetize their innovative ideas with a view to creating value for the company. The program has led to 32 projects of which two have been commercialized, three transferred to business units within Alcatel-Lucent and one spun off. In 2012, however, the boot camps were discontinued due to a cost reduction program aimed at making the company cash-flow positive. Now, in June 2014, after a change in top management and a desire to regain the innovative edge against its competition has revived the idea, the company’s director of Open Innovation & Intrapreneurship is facing three dilemmas: how to reconcile the big business intolerance for failure with failure-prone intrapreneurship, how to design a forward-looking component into intrapreneurship and how to change the design and architecture of the boot camp in its new edition.
Learning Objective:
This case can be taught at both undergraduate and postgraduate levels in an innovation or corporate entrepreneurship elective or as part of an entrepreneurship course with a focus on intrapreneurship, innovation and corporate venturing. Its teaching objectives are the following:
  • To illustrate how innovative intrapreneurship can be encouraged in the setting of a large corporation through the medium of intrapreneurial boot camps.
  • To understand the internal and external pressures on corporate decision-making, the opportunities and limitations of intrapreneurial boot camps and the ways that they can be structured to achieve maximum impact for the organization.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Information, Media & Telecommunications
Setting:
France, Large, 2014
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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