Ivey Publishing
Tencent: Innovating in China's Mobile Payment Industry
Product Number:
9B14M149
Publication Date:
12/11/2014
Revised Date:
12/22/2014
Length:
14 pages (6 pages of text)
Product Type:
Case (Library)
Source:
Ivey
By 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the most innovative companies in Asia. It had created several leading Internet platforms to form China’s largest Internet community. WeChat (or Weixin, as known to Chinese users) was one of the company’s most popular mobile platforms, having grown to 200 million active users in the first two years after its launch in 2013. Shortly thereafter, WeChat rolled out a payment platform that sought to capitalize on its customer base across China. However, its president was concerned about how to expand WeChat Payment in the country’s emerging mobile payment industry. Where was the next major opportunity? Tencent had to be highly creative in navigating the world’s largest economy.
Learning Objective:
  • To introduce the emerging mobile payment market in China.
  • To analyze the similarities and differences between China’s homegrown e-commerce companies and their Western counterparts.
  • To explore the challenges and opportunities for major players in the mobile payment market.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Information, Media & Telecommunications
Setting:
China, Large, 2014
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (14 pages)
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