Ivey Publishing

Product Details

SCI Ontario: Achieving, Measuring and Communicating Strategic Success
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12 pages (5 pages of text)
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Case (Field)
Spinal Cord Injury Ontario is a not-for-profit organization headquartered in Toronto that assists people with spinal cord injuries to achieve independence, self-reliance and full community participation. In early 2014, the marketing manager is trying to understand how best to assess performance against the organization’s crucial but hard-to-measure goal of becoming the expert on living with a spinal cord injury in the province of Ontario. In addition, she wishes to develop a reporting system based on the indicators laid out in the existing balanced scorecard. This monthly dashboard will allow the new chief executive officer to manage the organization using a summary sheet of measures that highlights how it is performing on critical dimensions. She faces two crucial questions: How should internal reporting be performed? What would being successful at community leadership look like and how can performance against this goal be monitored?
Learning Objective:
This case is designed for an undergraduate or MBA class in courses on marketing reporting and/or not-for-profit management. There are three broad teaching objectives:

  • To introduce not-for-profit marketing to students.
  • To discuss the problems of internal reporting and to develop an internal reporting dashboard.
  • To highlight the problem of achieving and measuring the achievement of goals that are not easily expressed on a single dimension (i.e., goals that do not relate to the bottom line of profit.).
    Social Advocacy Organizations
    Canada, Small, 2014
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    $5.30 CAD / $5.00 USD Printed Copy
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    Associated Materials
    Supplements: 7B14A067 (94 KB)
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