Tata Steel Zoological Park
(7 pages of text)
Tata Steel Zoological Park (Tata Zoo) has been created on a large piece of land in the middle of a growing city. As its sponsoring corporation, Tata Steel, has become more cost conscious, there is pressure on the corporation to stop funding Tata Zoo. Some consultants are of the opinion that the land would be better utilized for commercial purposes. As a result, Tata Zoo now faces a dilemma: how can it generate finances and also serve its social and environmental initiatives?
- To help students understand how to build and nurture sustainable social entrepreneurship ventures.
- To help students generate a business plan for new initiatives.
- To increase appreciation of capital expenditure in a socially sensitive organization project.
- To help students understand how various decisions such as sustainability, marketing, finance and social responsibility are interlinked.
Social Advocacy Organizations
India, Small, 2012
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