Ivey Publishing

Product Details

Target Canada
Product Number:
9B14A059
Publication Date:
01/27/2015
Revised Date:
01/27/2015
Length:
15 pages (5 pages of text)
Product Type:
Case (Library)
Source:
Ivey
In 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new president of Target Canada, who is challenged to turn the Canadian stores around. The new president must analyze the situation and decide on the best strategy to provide the highest return in the short term and the best strategic positioning for the long term.
Learning Objective:
This case is intended to teach retail and international launch strategy. It is suitable for an advanced undergraduate class or an MBA/EMBA class. Objectives are:
  • New business development internationally.
  • Building a retail infrastructure from scratch including procurement, operations, customer service, real estate acquisition, retail buildout, legal and regulatory restrictions and staffing.
  • The importance of goal setting and competitive analysis for marketing managers.
Issues:
Disciplines:
Marketing,  International
Industries:
Retail Trade
Setting:
Canada, Large, 2014
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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