New Holland Tractors India: Community Management and Employee Relations
(8 pages of text)
As a leading name in the Indian tractor industry, New Holland Tractors India (CNH) is known for its participative employee culture and holds the distinction of having no employee union organization to date, a feat generally unheard of in this industry in India. Thanks to its excellent community-management policies, CNH has derived certain indirect benefits in the form of increased workplace productivity and improved employee behaviours. The company wants to roll out some aggressive plans for growth, but of late, a series of altercations between its blue-collar and white-collar employees threatens to disturb workplace harmony. In terms of its human resource policies, CNH’s management team must decide whether to maintain the status quo or put some new strategies in place.
- To help students understand the various forms of relationships that exist between white-collar and blue-collar employees in Indian manufacturing organizations.
- To understand how to leverage local communities’ influence for organizational growth.
- To understand how to utilize the workforce as a sustainable differentiating factor.
India, Large, 2013
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