Ivey Publishing
Ed Williams Mens Wear
Product Number:
9B16A019
Publication Date:
05/26/2016
Revised Date:
05/26/2016
Length:
8 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey/Haskayne
Ed Williams Mens Wear, a family-owned retailer of high-quality men’s clothing, had a single location in Calgary, Alberta. The store had been very successful for over 20 years. The founder’s son was planning to take over the business, but he had concerns about the company’s aging market and was looking to grow and/or diversify the business. Available options included opening another location, expanding the store, or changing the product offering. Competitive conditions in the Calgary marketplace were heating up with the entry of a number of higher-end American retailers. The founder's son needed to evaluate all the alternatives in order to carry Ed Williams Mens Wear into the future.
Learning Objective:
  • Complete a strengths, weaknesses, opportunities, and threats analysis.
  • Review potential growth strategies for a small business.
  • Address the problem of an aging target market.
  • Discuss issues surrounding management succession.
Issues:
Disciplines:
Marketing,  Entrepreneurship
Industries:
Retail Trade
Setting:
Canada, Small, 2011
Intended Audience:
Introductory
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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