Art Feeds: Scaling a Non-profit Organization
(8 pages of text)
In early June 2013, the executive director of Art Feeds, which provided therapeutic art and creative education to school children to help them achieve mental and emotional well-being, needed to make a recommendation to her board about whether to expand the current operations in Joplin, Missouri, to Moore, Oklahoma, after a devastating tornado in Moore. She needed to determine whether the organization had the resources required to expand successfully. If the executive director recommended expansion, she also needed to recommend the method that Art Feeds should use, i.e., disseminating the Art Feeds concept, using an affiliation model, or branching.
This case illustrates how non-profit organizations approach growth and the factors that must be considered to ensure successful expansion. Intended for undergraduates or master of business administration students, this case can be taught in strategy, entrepreneurship, social innovation or non-profit management courses. Upon successful completion of this case, students should be able to:
- Assess the performance of a non-profit organization.
- Conduct an analysis of an organization’s strengths, weaknesses, opportunities, and threats.
- Discuss management preferences as a force in decision-making.
- Apply the five Rs model of non-profit organizational readiness for growth.
- Determine whether a non-profit organization is ready for growth.
- Recommend an appropriate model for growth.
United States, Small, 2013
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