Ivey Publishing

Product Details

TwinHills Centro: Social Return on Investment
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11 pages (7 pages of text)
Product Type:
Case (Field)
In 2012, TwinHills was a proposed community development project by a private land developer in Calgary, Canada. The developer's utopian vision was to create a community that met a “five bottom line” model of economic, social, environmental, technological, and spiritual components. This vision was not necessarily shared by the agencies involved in the development approval process, including those in city council. The landowner identified social return on investment (SROI) as a possible tool to use to demonstrate the value of the community and expedite approvals. Two students took on the task of researching SROI and recommending specific applications for the TwinHills project. However, they encountered problems that complicated the decision process. What recommendations should the students make regarding the use of SROI for this project? They would have to use skills including cost-benefit and stakeholder analysis, while absorbing and applying the new concept of SROI to suggest the most appropriate course of action.
Learning Objective:
The case is designed to allow the following:
  • A definition of the concept of SROI, while describing its components, so students can learn the necessary skills required to develop an SROI calculation and analysis
  • The application of management skills and thinking, including cost-benefit analysis and stakeholder engagement, within a new framework
  • An analysis of possible solutions in an SROI context
  • A differentiation between solutions that work most effectively in this situation
  • A critical analysis and evaluation of possible solutions in support of an optimal solution
General Management/Strategy,  Entrepreneurship
Real Estate and Rental and Leasing
Canada, Small, 2012
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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