Ivey Publishing
Earthwear Face & Body: Communicating Corporate Culture (B)
Product Number:
9B14C046
Publication Date:
10/15/2014
Revised Date:
10/28/2014
Length:
2 pages (2 pages of text)
Product Type:
Supplement
Source:
Ivey
Supplement to 9B14C045.
Learning Objective:
  • To provide students with an opportunity to discuss corporate culture — what it is, why it is important and how firms can best communicate it to prospective employees.
  • To place students in the decision-making role of a company founder who must decide how to expand her business while maintaining the brand with which customers are familiar.
  • To place students in the founder’s shoes and discuss the relationship between personal reputation and the corporate reputation she has built for EarthWear.
    Issues:
    Disciplines:
    Organizational Behaviour/Leadership,  Entrepreneurship
    Industries:
    Retail Trade
    Setting:
    Canada, Small, 2014
    Intended Audience:
    Undergraduate
    Price:
    $3.15 CAD / $3.10 USD Printed Copy
    $2.65 CAD / $2.62 USD Permissions
    $2.65 CAD / $2.62 USD Digital Download
    Associated Materials
    Use With: 9B14C045 (9 pages)
    You Might Also Like...

    Save In: