Earthwear Face & Body: Communicating Corporate Culture (B)
(2 pages of text)
- To provide students with an opportunity to discuss corporate culture — what it is, why it is important and how firms can best communicate it to prospective employees.
- To place students in the decision-making role of a company founder who must decide how to expand her business while maintaining the brand with which customers are familiar.
- To place students in the founder’s shoes and discuss the relationship between personal reputation and the corporate reputation she has built for EarthWear.
Canada, Small, 2014
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