Earthwear Face & Body: Communicating Corporate Culture (B)
Product Number:
9B14C046
Publication Date:
10/15/2014
Revised Date:
10/28/2014
Length:
2
pages
(2 pages of text)
Product Type:
Supplement
Source:
Ivey
Learning Objective:
- To provide students with an opportunity to discuss corporate culture — what it is, why it is important and how firms can best communicate it to prospective employees.
- To place students in the decision-making role of a company founder who must decide how to expand her business while maintaining the brand with which customers are familiar.
- To place students in the founder’s shoes and discuss the relationship between personal reputation and the corporate reputation she has built for EarthWear.
Issues:
Disciplines:
Organizational Behaviour/Leadership,
Entrepreneurship
Industries:
Retail Trade
Setting:
Canada, Small, 2014
Intended Audience:
Undergraduate
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With:
9B14C045 (9 pages)
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