Ivey Publishing
Alliance Grain Traders Inc.: Moving Up the Value Chain (B)
Product Number:
9B14A043
Publication Date:
11/04/2014
Revised Date:
11/04/2014
Length:
5 pages (2 pages of text)
Product Type:
Supplement
Source:
Ivey
Supplement to 9B14A042.
Learning Objective:
This case series illustrates the issue of strategic scope. A dominant player in one market is looking to improve both top and bottom lines by moving into an adjacent sector. Students will be able to sketch out the entire value chain for the pulse industry, from field to table. In addition, after reviewing AGT’s resources and capabilities, students can determine whether its comparative advantages are transferable, and, if so, whether its advantages are significant enough to enable it to succeed in new sectors. In discussing this case, students will learn about competitive dynamics.
Issues:
Disciplines:
Marketing,  Entrepreneurship,  International
Industries:
Wholesale Trade
Setting:
Canada, Medium, 2012
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B14A042 (8 pages)
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