The Heat is ON
(8 pages of text)
In January 2014, the chief executive officer of AutoTherm, a small smart-thermostat design company located in Toronto, Canada, was considering the company’s future in light of the uncertainties and fast changing dynamics of the industry. As an incumbent and small engineering firm, AutoTherm’s plans to sell its first product, B133, through partnership with a large electronics company had not been quite successful. Given the dire state of the company’s financial resources, how can AutoTherm be rescued and go forward?
This case can be taught in an MBA or undergraduate strategy or strategy implementation course to tackle issues of environment/industry attractiveness and to highlight challenges of executing strategies in uncertain environments. This case can be used:
- To analyze resources and capabilities and formulate strategy in light of challenges facing resource constraints.
- To conduct an industry analysis and to situate a company’s capabilities within the industry.
- To assess alternative strategic decisions.
Canada, Small, 2014
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