Ivey Publishing

Product Details

getClarity Inc. (A)
Product Number:
9B14E015
Publication Date:
07/16/2014
Revised Date:
07/23/2014
Length:
4 pages (2 pages of text)
Product Type:
Case (Field)
Source:
Ivey
GetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm’s own data, which has been attained through an exclusive contract. The company’s current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demographic data. An Excel spreadsheet for students is available (see 7B14E015).
Learning Objective:
This case is used for teaching the random variable, hypothesis test and regression analysis for management science courses. Students will learn how to understand a random variance following a distribution, how to compare the average values of two data sets by using an hypothesis test, and how to use regression analysis to uncover a potential relationship between the dependent variable and independent variables.
Issues:
Disciplines:
Management Science
Industries:
Information, Media & Telecommunications
Setting:
Canada, Small, 2014
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 7B14E015 (54 KB) 9B14E016 (2 pages)
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