Sew Sew Sweet
(5 pages of text)
A self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or short sleeves but no legs and fastened with press studs at the crotch. As a mother and sewing enthusiast, she had handcrafted several onesies for her friends and family, and now wanted to start a full-time business venture manufacturing and selling her baby clothing and accessories to the general public.
This comprehensive case is suitable for undergraduate business courses teaching the basics of operations and production management. Students are required to determine rates of production and perform trade-off analyses on proposed investments, capacity, payback, breakeven and cost-benefit calculations. The case introduces students to manufacturing operations issues in a small-scale production, including the determination of optimal production task and process type given the consumer’s needs, as well as trade-off, payback and breakeven analyses. Students must recommend decisions related to production strategy and expansion and defend their recommendations.
Canada, Small, 2013
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