Ivey Publishing
Sew Sew Sweet
Product Number:
9B14D003
Publication Date:
12/18/2018
Revised Date:
12/18/2018
Length:
9 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
A self-taught seamstress based in Barrie, Ontario, must decide how to organize the production process for manufacturing her custom-made baby onesie – a one-piece, close-fitting, lightweight garment worn by a young child, typically with either long or short sleeves but no legs and fastened with press studs at the crotch. As a mother and sewing enthusiast, she had handcrafted several onesies for her friends and family, and now wanted to start a full-time business venture manufacturing and selling her baby clothing and accessories to the general public.
Learning Objective:
This comprehensive case is suitable for undergraduate business courses teaching the basics of operations and production management. Students are required to determine rates of production and perform trade-off analyses on proposed investments, capacity, payback, breakeven and cost-benefit calculations. The case introduces students to manufacturing operations issues in a small-scale production, including the determination of optimal production task and process type given the consumer’s needs, as well as trade-off, payback and breakeven analyses. Students must recommend decisions related to production strategy and expansion and defend their recommendations.
Issues:
Disciplines:
Operations Management,  Entrepreneurship
Industries:
Retail Trade
Setting:
Canada, Small, 2013
Intended Audience:
Intro/Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: