Scuby's Enterprises Ltd.: Starting a Business in Ghana
(4 pages of text)
In October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing and his experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Nations University, whose students and faculty would provide a stable demand for his offerings. Now he must perform a breakeven analysis and return on investment calculation to assess if he should go forward with the venture.
While working on this case, students have an opportunity to practise calculating and interpreting basic financial metrics (breakeven, return-on-investment, payback).
Ghana, Small, 2011
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