Ivey Publishing
Scuby's Enterprises Ltd.: Starting a Business in Ghana
Product Number:
9B14M041
Publication Date:
04/02/2014
Revised Date:
07/30/2018
Length:
4 pages (4 pages of text)
Product Type:
Case (Field)
Source:
Ivey/Africa Institute
In October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing and his experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Nations University, whose students and faculty would provide a stable demand for his offerings. Now he must perform a breakeven analysis and return on investment calculation to assess if he should go forward with the venture.
Learning Objective:
While working on this case, students have an opportunity to practise calculating and interpreting basic financial metrics (breakeven, return-on-investment, payback).
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Other Services
Setting:
Ghana, Small, 2011
Intended Audience:
Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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