Ivey Publishing
Donglegate: Candour Through Social Media
Product Number:
9B14C017
Publication Date:
06/11/2014
Revised Date:
06/17/2014
Length:
6 pages (5 pages of text)
Product Type:
Case (Library)
Source:
Ivey
In 2013, controversy arose over the actions of Adria Richards, a developer-evangelist, in response to remarks she overheard being made by two male attendees at a technology conference. After she reported what she believed to be sexist remarks by posting a photo of the men and a comment on Twitter, the two men were asked to leave the conference session and one was soon fired. A firestorm ensued during which Richards' actions were subjected to scrutiny and the larger question of whether sexism hindered women's participation in the technology industry received a great deal of attention.
Learning Objective:
This case can be used in courses on gender and leadership, employment discrimination, management of social media use by employees and values-based action to engender discussions about:
  • The appropriate exercise of voice, particularly in sensitive and highly charged situations.
  • The ambiguity that often surrounds charges of discrimination.
  • The status of women in the technology industry.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Information, Media & Telecommunications
Setting:
United States, 2013
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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