Ivey Publishing

Product Details

Huo's Group: A Professional Manager in a Family Firm in China
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10 pages (8 pages of text)
Product Type:
Case (Field)
In February 2012, a human resources appointment attracted wide attention from China's domestic lubricating oil industry. The iconic general manager of Shell Tongyi (Beijing) Petroleum Chemical Co., Ltd. officially took the position as the chief executive officer (CEO) of Huo's Group, thus returning to work for his former boss, the founder of the former Tongyi Lubricating Oil. Before the merger between Tongyi and Shell in 2006, the private entrepreneur and the professional manager had jointly created the well-known Tongyi Lubricating Oil and were renowned as perfect partners by many in the business media. In 2012, their hope was to achieve glory again on this wider business platform - Huo's Group. Was this likely?
Learning Objective:
This case is mainly intended for use in
  • Organizational behaviour (in the middle of the course in a section on the art and science of leadership, which considers the different styles of leadership and explains the traits and behavioural theory of leadership).
  • Human resources (at the beginning of the course to introduce a section on human resources in a private firm that analyzes the methods with which to identify human talent and how to coordinate the partnership between professional managers and private owners).
  • Family business (to introduce the fundamental differences between non-family and family businesses).
Organizational Behaviour/Leadership,  International,  Entrepreneurship
China, Large, 2012
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (9 pages)
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