Lululemon Athletica's Product, Employee and Public Relations Issues
(6 pages of text)
Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon's new CEO has to make some decisions about the best way forward for the company.
Though the company is growing fast, it faces a series of issues related to the company's founder, product issues, sourcing, and employee and public relations. As such, this case covers issues related to leadership, strategy, marketing ethics, advertising, and public relations, among others, and can be used as part of a business marketing or strategy course. This case is intended for students studying at an undergraduate or graduate level.
Canada, Large, 2013
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