Ivey Publishing
Hyundai Securities: International Expansion
Product Number:
9B14M052
Publication Date:
07/08/2014
Revised Date:
07/07/2014
Length:
15 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey/Haskayne
Firms in Korea’s securities and brokerage industries have experienced fierce competition in the domestic market, which has led to international expansion being considered a popular strategic alternative. The chief executive officer of Hyundai Securities Co., Ltd., a Korean securities firm, envisions his company becoming the “pan-Asian market leader.” As a result, he is pursuing an international expansion strategy in Hong Kong and Singapore. However, given the popularity of international expansion in these areas, the markets are highly competitive. Has the CEO made an appropriate strategic decision?
Learning Objective:
  • Understanding the motivation of international expansion.
  • Introducing how organizations react to industry-level changes.
  • Evaluating the rationale of the location decision.
  • Assessing the benefits and costs of international expansion.
  • Understanding the implementation process of strategic decision-making, such as restructuring and international expansion.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Finance and Insurance
Setting:
Korea, Hong Kong, Singapore, Large, 2013
Intended Audience:
Undergraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (15 pages)
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