WWF's Living Planet @ Work: Championed by HP
(10 pages of text)
AWARD WINNING CASE: European Foundation for Management Development (EFMD) Case Writing Competition 2014 — Corporate Social Responsibility category.
Leading up to the completion of a successful partnership between Hewlett-Packard Canada and World Wildlife Fund Canada, the two individuals who championed the program contemplate their separate and joint next steps: should their organizations renew or exit the partnership? Together, they had designed and delivered a world-first program, Living Planet @ Work, which had enrolled more than 500 companies, large and small, whose employees had already raised more than $1 million in charitable donations through workplace giving. The program was helping corporate Canada harness the collective desire and power of their employees for the good of business and the future of the planet. The two champions had a short window to go global and scale up the positive impact of the program.
- To explore the dynamics of social innovation in large organizations (using either a social intrapreneurship angle, a social alliance angle or a blend of both).
- To understand the formation and evolution of a partnership between a large corporation and an environmental nongovernmental organization that spearheads systemic social transformation.
- To discuss the importance of sustainability at work (beyond the triple bottom line).
- To describe and discuss how front-line employees can tip their employer's business toward sustainability to usher in radical, social and environmental innovation.
- To introduce, define and consider the human side of sustainability (e.g., callings on the job).
- To appreciate the influence of scalable and profitable business models on social change and economic growth.
Social Advocacy Organizations
Canada, Large, 2014
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