Boond: Enabling Access to Energy Solutions for Rural India
(11 pages of text)
More than one-third of India remained without electricity or received less than eight hours of electricity per day. To fight energy poverty, Boond was in the business of providing lighting solutions to the low-income population in rural India. By 2013, it had created a network of four hubs (energy centres) and impacted the lives of more than 50,000 people across two states in India through its solar energy systems. It had forged non-traditional partnerships with regional rural banks and community-based organizations and its plan was to shift from the inception phase to the growth phase in 2013–2014. The aim was to set up 30 hubs covering more than 50 districts in the states of Rajasthan and Uttar Pradesh by 2015. This required evaluating the transformational challenges and creating an action plan to address them without losing sight of the social mission. Key obstacles included attracting social investors, extending its reach, and finding and retaining skilled employees willing to operate in small towns and villages.
This case is designed to illustrate the challenges faced by, and the strategic choices made by, self-sustainable social enterprises targeting the primary needs of the low-income segment living in rural locations. The target participants are MBA students specializing in strategy as well as managers in executive programs in management science. Students will utilize 4C’s Analysis, Value Chain Analysis, 5A’s Analysis and Stakeholder Analysis (Stakeholder Power/Interest Matrix).
India, Small, 2013
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