Ivey Publishing
Competing by the Book: Destination China (Simplified Chinese version)
Product Number:
9B05MC061
Publication Date:
01/17/2014
Length:
7 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Lingo Media is a leading publisher of English language learning programs in China. But market share leadership hasn't come easily for the Canadian-based company, and doesn't equate with impressive sales or tangible profitability. Described is the company's learning journey in China and looks at the lessons learned on choosing the right alliance partner, tailoring products to unique local Chinese customers, and what unique resources are necessary to successfully do business in 21st century China.
Issues:
Disciplines:
General Management/Strategy,  International,  Entrepreneurship
Industries:
Manufacturing
Setting:
China, Small, 2004
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B05M061 (8 pages)
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