Vice Media: Competitive Advantage and Global Expansion
(11 pages of text)
Vice Media has gone from a startup in Canada to landing in New York City and assiduously building a global youth brand through unique and seemingly inimitable competitive advantages. While globalizing its operations, Vice Media appears to have developed expertise in standardizing certain aspects of its business, adapting others to local context and, increasingly, building a global chain. Given Vice Media’s explosive growth, how can its global value chain be structured to maintain the carefully cultivated emotional connection the company has created with its audience?
This case is intended for use in MBA courses to sharpen students’ thinking, both on the nature and sources of competitive advantage and in terms of a global strategy. Students should be familiar with various schools of strategic thought (e.g., design, planning, positioning, entrepreneurship and learning) and should have already utilized a variety of tools in a strategy toolkit (e.g., the resource-based view, Porter’s five forces, SWOT and PESTLE). The goal of the case is to weave together disparate threads to discuss how competitive advantage is created and sustained. In terms of global strategy, students are challenged to move beyond models of standardization and adaptation to see how locational efficiencies can be arbitraged in a global value chain.
Information, Media & Telecommunications
Canada; United States; Global, Large, 2013
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