Ivey Publishing
Ethiopian Airlines: Bringing Africa Together
Product Number:
9B14M005
Publication Date:
02/14/2014
Revised Date:
11/18/2014
Length:
14 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Ethiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establishment of subsequent hubs throughout the continent. The vice-president and his team need to resolve three issues: location of the first hub, entry mode and ownership level.
Learning Objective:
The objectives of the case include, but are not limited to the following:
  • To discuss the challenges facing companies from developing countries as they attempt to consolidate and/or expand their market base.
  • To provide the opportunity to understand organizational and environmental analysis, strategy evaluation and market-entry strategies, all in the context of the African environment.
  • To develop an understanding of emerging-market companies, their strategic orientations and decision-making processes.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Other Services
Setting:
Ethiopia, Large, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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