Beer for All: SABMiller in Mozambique
(9 pages of text)
SABMiller, the world’s second largest brewer, has developed a business model in Mozambique that represents a radical departure from the firm’s traditional approach to beer production. Despite this multinational’s well-developed global supply chains and heavily centralized processes, it has disrupted both established processes and products and has, instead, innovated to produce a cassava-based beer in an effort to serve the low-income consumers who comprise the bulk of the African economic pyramid. In a marked departure from corporate best practices, the manufacturing process begins outside of the brewery and in the vicinity of the scattered and rural cassava farming plots.
This case opens a debate on the role of business in society, the ethics of serving people living in poverty, the creation of shared-value methodologies and the importance of developing inclusive models to foster economic development in low-income communities. It is suitable for both MBA students and executive education programs.
Mozambique, Large, 2012
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